ROCK EARLE: FROM WHERE I SIT

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It's Time to Buy Houses to Rent and Hold for Resale

ROX Real Estate

Notwithstanding the vagaries of the SFR fix and flip market (it comes and goes, and maddeningly so), rental yields are at the point where it makes sense to buy and hold. Of course, the full functionality of our property management division helps with that decision.

Anyway, with net current cash flow yields above 12% pa, and SFRs available for 30-50% of one-time retail value, it doesn't take a genius to figure out what a 2-5 year hold period would do for returns. I'm working on it.

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Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

4 commentsRock Earle • February 16 2011 05:58PM

Villago ROX

Casa Grande's premier master-planned defines quality living in Arizona's Golden Corridor.

Villago

An elegant master-planned community in Casa Grande, Villago is a chance to “live away from the crowds and congestion of urban sprawl” while just minutes from the I-10 freeway and a short drive from historic downtown Casa Grande. With easy access to the freeway, it’s also a quick 10 minutes from the newly-completed Promenade at Casa Grande, which hosts a Harkins Movie Theater, Best Buy, Target and restaurants including The Olive Garden. The community, built by some of the most trusted homebuilders in Arizona, is a partnership between Fulton Homes, Greystone Homes, Morrison Homes and US Home. It offers many amenities including lakes, lush parks, basketball/tennis courts and walking trails which meander throughout the neighborhood.

Visit our portal to the Golden Corridor to read more about Villago and to see a current list of homes available in the Villago community or to create your own custom MLS search.

Villago

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Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

2 commentsRock Earle • February 15 2011 03:46PM

I was right about the commercial real estate steals...

...visit ROX Commercial to find out how my suspicions were confirmed.

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

4 commentsRock Earle • January 24 2011 07:34PM

OK, Now I'm REALLY Confused.

Not just sorta confused.  REALLY.  TOTALLY.  CONFUSED.

Every headline, blog, tweet and blast screams "home prices falling", "inventories growing", and "second wave/shadow inventory (pick one) coming".

And yet, the winning bids for the last twenty houses I've bid on at auction have blown right past mine.  And not just by a little - BY A LOT.  Right up to 90%+ of my retail estimate.  And these are not - can't be - all owner-occupant homebuyers.

Who needs the Comedy Channel?  Get yourself some popcorn and a soda, log on to auctionnetwork.com, and sit back and laugh!

Seriously, though:  what's going on?

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

10 commentsRock Earle • November 10 2010 03:48PM

Hold the Stats, Please?

Statistics can lie.  The blogosphere is rife with this study or that poll, earnestly cited by bloggers in support of their position(s).  I myself see dozens a day:  either the sky is falling or the sun is rising, depending on your perspective.  And as I was pondering this blizzard of stats while looking for some to support something I wanted to say, I realized that the entire pursuit is so subjective as to be useless.  So now I don't wanna hear, see or read anything with stats offered up as proof, and I will refrain from same.  Thank you, and you're welcome!

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

9 commentsRock Earle • November 03 2010 12:45PM

The CURE: the next 10 Days... (Or Life After Social Media)

Gotta love this commentary by my colleague Bea Lueck on the the challenges we all face when we decide to dive into the e-pool...and Lord knows we could use a chuckle on Monday morning!

Via Bea Lueck (Rox Real Estate):

The "Great Rock" (as in Rock Earle) sent me an email earlier that included the Swanepoel Social Media 10 Day Action Plan    ( Google it and Stefan Swanepoel)  16 pages of heavy reading on how social media is here to stay and you either learn how to use it as part of your business plan or face losing a significant part of your potential client base.   It's one of those white papers that make you think.

It's a lazy Sunday afternoon...so I responded with my satirical version of

The Cure: the Next 10 Days

Day 11: Go solo on everything you've implemented on days 1-10.                                                           The results are going to start rolling in any moment now... solo

 

 

computerDay 12 and Day 13: Spent 10 hours a day on social media.  You blog, tweet, look up friends from elementary school decades ago on Facebook.  You have 1000 friends, can you handle the anticipated volume of business?  Sit back and wait for results - the avalanche is about to start any moment now..

Day 14: Waiting for results, getting impatient...need results NOW!  You've had this FANTASTIC website for a week now...does it work?  To check it out, you create a fantasy person to spy on yourself.  It took you hours to come up with an alternative name and life history.  Your alters life is definitely more exciting than your own. impatient

computerDay 15: Today you decide you need to work harder at Social Media.  You decide to spend 20 hours a day to working the Internet.  After all, according to experts all it takes is inputting comments, likes, tweets and connections on the various social media websites and the business is going to come rolling in faster than you can handle it.  

 

Day 16: Go to store to get Red Bull - if you are going to spend 20 hours a day in front of your computer, you need to stay awake.  You talk to the clerk at Quiktrip, get their contact info and rush home to friend them.  It's all about friends...you have to have more friends.  You start going through the white pages to see if you can find them online.  You are now up to 2000 friends, and a 1000 followers on Twitter. redbull

 

 

Day 16: Massive power failure effects west coast.  OMG, they are predicting this to last at least a day.  A DAY??? NO COMPUTER for 24 hours - how are you to survive??  How is your business model going to survive? elecyticity

 

Day 17: Whew.  Your computer is back - can you resurrect your missed connections?  WHAT HAPPENED TO MY FRIEND LIST?  IT'S GONE, deleted.  You contact tech support.  "We're so sorry.  Several accounts were inadvertently deleted.  You will need to start again.  Have a nice day"  You hang up and stand in the corner, staring at your computer screen until dark.

 

Day 19:  You wake up, sleeping on the floor.  You think to yourself "What happened to day 18?  What did I do?"  On a positive note - there is no blood on any of the sharp objects and the news is not reporting any suspicious incidents in your area.  It's a brand new day.  The sun is shining.  You take a walk and smell the flowers.  And with the new day...a new business plan - start a support group for those addicted to social media sites. Charge admission. In the back room, supply limited computer time to your junkie followers - label it "therapy". Make billions as the next best thing to Dr. Phil.

Day 20:  Oprah calls and wants you to be an adviser on her show!  You have achieved cult following.  To get your message to the masses, you need to set up a website...

 

We (mostly Rock) have been working for the past several months at positioning Rox Real Estate to be ready for the next phase of growth in our market area.  Websites (both overt and stealth), Facebook, Twitter, LinkedIn - it's all there, both personal and professional.

We're ready for that next step.  Only - now what do we do?  Seriously - how do you move from concept to practical application in one fell swoop?  We're a veritable alphabet of knowledge:  IDX, SEO, and ftml are part of our everyday vocabulary.  The one thing we need to keep focused on - we're in this to sell real estate not design websites.  Stay tuned for the continuing saga...

 

 

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

4 commentsRock Earle • November 01 2010 01:25PM

A Long, Hot [REO] Summer in Arizona's Golden Corridor

Hindsight is really wonderful and clear, as we all know.  Looking back, I could not have written our first ROX REO 1 progress report at a better – or perhaps worse -  time than June 2010.

We had just closed our first round of residential  REO resales, and our time-adjusted yields looked on target and good;  the residential brokerage business was posting really healthy numbers, and I felt smart – briefly – again.  When asked if the federal tax credits had played a role, I said “not so much” but feared “maybe a little.”

The weeks rolled on with no action at all, except for one that got bought back immediately by the bank – that was nice.   ROX Residential was still posting good brokerage volume.  We checked and re-checked our numbers but couldn’t explain why nothing was selling.  In August our slope got really slippery, and we lowered a few of our asking prices.  Still naught but deafening silence.

Finally, in September we experienced a bit of an activity spike;  personally, I suspect that the buying public decided then that there would be a sea change in government in November – you know what I mean -  and heartened, loosened their purse-strings a little.  And finally, after a few more price reductions we put two of our older fix-ups in sale escrow;  both should close in profit this week, although at lower-than-hoped [time-adjusted] yields.   It is now obvious to me that the market was artificially pumped in the spring and early summer, and prices did indeed erode over the summer.

But oddly enough, except for a spate in July during which I personally bought a lot [as the fund was fully invested], there has been quite a dearth of product coming up for auction, and what has made it to the courthouse steps has opened way too high, causing a higher percentage of offerings to revert to the lenders.  Nevertheless, and notwithstanding what you hear on CNN, the foreclosure moratoria are being lifted, we are starting to see a healthy new flow come to auction, and we are buyers again…just in time for a recovering sales environment…?

We’re going to take a commercial break now, but don’t touch that dial, because when we come back…

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

3 commentsRock Earle • October 19 2010 11:17PM

THEY’RE BAA-AACK: High oil, strong Loonie, cheap real estate set stage for another great “Canadian Season" in Arizona’s Golden Corridor

Just back from a whirlwind mystery/birthday trip to Nashville during which we did our livers no favors, Woman and I opened what we call our 2010/2011 “Canadian Season” last night with two wonderful Canadian couples, sharing a barbecued steak dinner with seemingly unlimited red wine, under the stars on a wonderful Arizona fall evening on my patio here in Casa Grande.

Years ago, we would occasionally get together with the odd snowbird over the winter – whenever they could spare the time from their busy golf schedules.  But as the aforementioned trends have converged, Canadians and their second-homes have become a huge part of our business, as well as our personal lives.

Where January and February were once the big social months, we now greet the early arrivals around Canadian Thanksgiving (early October) and the party doesn’t stop until everybody’s tax time (April);  for six months we are busier than ever with real estate during the day and cocktails, comestibles and camaraderie in the evening.

Which is great – we tend to really really like the Canadians we know – except that any time is party time for them – bless their hearts, they’re on vacation – so in addition to weekends, our quiet weekday recovery evening is now just another time and place for a party, and we have no time to dry out in between.  And worse – or better - we now regularly spend several weeks both in the winter and in the summer in Canada, visiting our new friends and denting the wine supply there, too.

Yet lest you consider this complaining in any way:  even as they cart me off to the cirrhosis ward, I will insist that I am the luckiest guy in the world.

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

4 commentsRock Earle • October 10 2010 04:34PM

On The Good Ship QE2

Quantitative Easing (Part 2), that is.

I'm no economist - thank my lucky stars - but I figure any sort of quantitative easing ends up sooner or later as inflation.  And that's good for all of us.  Because people naturally want to believe that tangible assets like real estate will become more valuable over time - scarcity and rationality be damned.


These beliefs become self-fulfilling prophecies, so we the people actually have the ability to choose a future in which tangible assets appreciate.  And since I believe that the Fed can't not debase our currency, I am buying real estate again.  Care to join me?

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

4 commentsRock Earle • September 28 2010 07:08PM

THIS UN-BEEE-LEEEEEEEE-VABLE MARKET

We all know that these are strange times, but who knew just how strange?!  When this Great Recession started I thought that housing price declines of 25% were great – time to buy…real estate was too expensive anyway and I’ve made way more money buying real estate in bad times than in any other of my endeavors:  I’m famous for saying “buy when people are selling, and sell when they are buying.”

At the time, an elderly investor of mine who I would regularly visit (my own Tuesdays with Morrie, but that’s another story) would look at me with pity in his eyes; he was of the opinion that prices could eventually drop 50% or more and was just sitting on million$ in T-bills at  0% yield…I thought he was crazy.

I bought and sold steadily through the last several years anyway, and have done nicely.  Today, I routinely look at deals that are priced at 30-40% of their highest sales prices (60-70% discounts from the top), can hardly believe my good fortune, and cannot imagine this is not the bottom and prices will start climbing “soon.” 

So imagine my surprise (dismay?) when I looked at a wonderful little house yesterday at 26% - yes, 26 percent – of it’s closed price in 2006.   Will I buy it?  YES – if it survives the HUD 10-day investor wait.  Am I nervous in the least?  YES.  What if my friend Maurice was right?  Will I buy it anyway?  OF COURSE.  Not that I can discuss it with him – he passed away several months ago, still happily sitting on his cash.

rock earle signature

Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

6 commentsRock Earle • September 19 2010 02:46PM